Privacy policy

Last Updated: August 12, 2026

Vadarue (“Vadarue,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, make a purchase, create an account, communicate with us, or otherwise interact with Vadarue.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with Vadarue, we may collect the following categories of personal information:

Contact information, such as your name, email address, phone number, billing address, and shipping address.

Order and transaction information, including products purchased, order history, returns, exchanges, discounts, rewards, and transaction details.

Account information, including login information, preferences, loyalty or rewards activity, and other information associated with your Vadarue account.

Payment information. Payments are processed through our payment service providers. We generally do not directly store complete credit or debit card information.

Device and usage information, such as your IP address, browser type, device information, pages viewed, referring URLs, interactions with our website, and other technical information.

Communications, including information you provide when contacting customer service, submitting a form, participating in a promotion, or communicating with us through email or other channels.

Marketing preferences, including whether you have chosen to receive promotional emails, text messages, or other marketing communications.

2. How We Use Your Information

We may use personal information to:

Process, fulfill, and deliver your orders
Process payments, returns, exchanges, and refunds
Create and manage customer accounts
Operate loyalty, rewards, referral, and promotional programs
Provide customer service and respond to inquiries
Send order confirmations, shipping notifications, and other transactional communications
Personalize and improve our website and shopping experience
Analyze website performance and customer interactions
Prevent fraud, unauthorized transactions, and other security risks
Send marketing communications where permitted by law
Measure and improve our advertising and marketing
Comply with applicable legal, tax, accounting, and regulatory requirements
Protect the rights, property, security, and integrity of Vadarue, our customers, and others

3. Cookies & Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to operate our website, remember your preferences, understand how visitors use our website, measure performance, and support advertising and marketing.

Some cookies are necessary for our store to function, while others may be used for analytics, personalization, or advertising.

Depending on your location and applicable law, you may have the ability to manage certain cookie and privacy preferences through our website or your browser settings.

Disabling certain cookies may affect the functionality of parts of our website.

4. How We Share Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business and provide our services.

These may include:

Ecommerce and website service providers
Payment processors
Shipping and fulfillment providers
Analytics providers
Email and marketing platforms
Advertising and social media platforms
Loyalty, rewards, referral, and customer service providers
Fraud prevention and security providers
Professional advisers, such as accountants, attorneys, and insurers

These providers may process personal information on our behalf or for purposes described in their own privacy policies, depending on the service.

We may also disclose information when required by law, to respond to lawful requests, enforce our policies, protect our rights or the rights of others, or investigate suspected fraud or security incidents.

If Vadarue is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction.

5. Advertising & Analytics

We may work with analytics, advertising, and social media providers to better understand how customers interact with Vadarue and to measure or personalize advertising.

These providers may use cookies, pixels, device identifiers, or similar technologies to collect information about your interactions with our website and, depending on their practices, other websites or services.

Your ability to opt out or restrict certain uses of this information may depend on your location, browser, device, and applicable privacy laws.

6. Email & Marketing Communications

If you choose to receive promotional emails from Vadarue, we may send you information about new products, collections, promotions, rewards, and other updates.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

Even if you unsubscribe from marketing communications, we may continue to send non-promotional communications necessary to service your account or orders, such as order confirmations, shipping updates, and customer service messages.

7. Loyalty & Rewards

If you participate in a Vadarue loyalty, rewards, or referral program, we may collect and use information relating to your account, purchases, points, rewards, referrals, and redemption history to administer the program.

Additional terms may apply to participation in these programs.

8. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain business and transaction records, fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Retention periods may vary depending on the type of information and our legal or operational requirements.

9. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of your personal information.

10. Your Privacy Rights

Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information.

These rights may include the right to:

Request access to personal information we maintain about you
Request correction of inaccurate personal information
Request deletion of certain personal information
Obtain a copy of certain personal information
Opt out of certain uses or disclosures of personal information
Withdraw consent where processing is based on consent
Appeal certain decisions regarding a privacy request, where applicable

These rights are subject to applicable legal limitations and exceptions.

To exercise a privacy right, please contact us using the information provided below. We may need to verify your identity before processing certain requests.

11. U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state law.

Depending on the law that applies, certain uses of personal information for targeted advertising or disclosures to advertising partners may be considered “sale,” “sharing,” or targeted advertising even when no money is exchanged.

Where required, eligible customers may request to opt out of these practices through the privacy controls provided on our website or by contacting us.

We will not discriminate against you for exercising privacy rights provided by applicable law.

12. Children’s Privacy

Vadarue is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us without appropriate authorization, please contact us so we can take appropriate action.

13. Third-Party Websites

Our website may contain links to websites, platforms, or services operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party websites. We encourage you to review their privacy policies before providing personal information.

14. International Visitors

If you access our website from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.

Data protection laws in these countries may differ from those in your country of residence.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, services, technologies, legal requirements, or privacy practices.

When we make changes, we will update the “Last Updated” date at the top of this page. Material changes may be communicated through additional notices where required by law.

16. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy request, please contact us hello@vadarue.com.